Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Despite the growing literature on loyalty program (LP) research, many questions remain
underexplored. Driven by advancements in information technology, marketing analytics, and …

In many countries, the growth of private label brands (PLBs) is negatively affecting
manufacturer brands' shares, though PLBs have yet to take hold in other markets. Numerous …

In today's omnichannel environment consumers increasingly interact with assortments of the
same firm across different touchpoints. To provide the seamless experience consumers are …

Retailers' communication support for their price promotions is shifting from traditional flyers
and circulars (so-called feature ads) to conventional media channels, especially digital ads …

Soda taxes are an increasingly popular policy tool that discourages purchases of sugar-
sweetened beverages. This study analyzes how emphasis on marketing conduct elements …

Negotiations between manufacturers and retailers often go sour and result in conflict
delistings in which the manufacturers' products are removed from the retailers' assortment …

The authors study differences in the effects of prices, nonprice promotions, and brand line
length on brand shares at different retail formats. Their conceptual framework rests on the …

The days of dominant manufacturers dictating the game to obedient retailers are long gone.
When parties believe they have equal bargaining power, negotiations end in deadlock more …