Mobile marketing: A literature review on its value for consumers and retailers

R Ström, M Vendel, J Bredican - Journal of Retailing and Consumer …, 2014 - Elsevier
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …

A review for mobile commerce research and applications

EWT Ngai, A Gunasekaran - Decision support systems, 2007 - Elsevier
Although a large volume of literature is available on mobile commerce (m-commerce), the
topic is still under development and offers potential opportunities for further research and …

The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry

JR Hanaysha, HM Alzoubi - Uncertain Supply …, 2022 - research.skylineuniversity.ac.ae
Nowadays, global technologies, especially digital things, have become an important tool for
businesses to maintain feasible partnerships and build a great value connection with other …

Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence

F Yang, J Tang, J Men, X Zheng - Journal of Retailing and Consumer …, 2021 - Elsevier
This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

X Zheng, J Men, F Yang, X Gong - International journal of information …, 2019 - Elsevier
Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …

To be or not to be digital, that is the question: Firm innovation and performance

JJM Ferreira, CI Fernandes, FAF Ferreira - Journal of Business research, 2019 - Elsevier
Digital transformation has recently become a way to attain competitive advantages and
company differentiation. However, what the implications are of the digitalization of processes …

The impact of digital technology on relationships in a business network

M Pagani, C Pardo - Industrial Marketing Management, 2017 - Elsevier
This paper examines the impact of digitalization-the adoption of Internet-connected digital
technologies and applications by companies-on B2B exchanges. While B2C exchanges are …

Acceptance of smartphone‐based mobile shop**: Mobile benefits, customer characteristics, perceived risks, and the impact of application context

M Hubert, M Blut, C Brock, C Backhaus… - Psychology & …, 2017 - Wiley Online Library
Despite their generally increasing use, the adoption of mobile shop** applications often
differs across purchase contexts. In order to advance our understanding of smartphone …

Forty years of the International Journal of Information Management: A bibliometric analysis

N Donthu, S Kumar, N Pandey, P Gupta - International Journal of …, 2021 - Elsevier
Abstract In 2019, the International Journal of Information Management (IJIM) celebrated its
40th year of publication. This study commemorates this event by presenting a retrospect of …

Can traditional organizations be digitally transformed by themselves? The moderating role of absorptive capacity and strategic interdependence

E Siachou, D Vrontis, E Trichina - Journal of Business Research, 2021 - Elsevier
Although digital transformation has significantly attracted scholarly attention beyond
information systems, little is known whether traditional organizations can be digitally …