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Mobile marketing: A literature review on its value for consumers and retailers
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
A review for mobile commerce research and applications
Although a large volume of literature is available on mobile commerce (m-commerce), the
topic is still under development and offers potential opportunities for further research and …
topic is still under development and offers potential opportunities for further research and …
The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry
Nowadays, global technologies, especially digital things, have become an important tool for
businesses to maintain feasible partnerships and build a great value connection with other …
businesses to maintain feasible partnerships and build a great value connection with other …
Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence
F Yang, J Tang, J Men, X Zheng - Journal of Retailing and Consumer …, 2021 - Elsevier
This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing
X Zheng, J Men, F Yang, X Gong - International journal of information …, 2019 - Elsevier
Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …
behavior. However, existing study examining the impact factors on individuals' impulse …
To be or not to be digital, that is the question: Firm innovation and performance
Digital transformation has recently become a way to attain competitive advantages and
company differentiation. However, what the implications are of the digitalization of processes …
company differentiation. However, what the implications are of the digitalization of processes …
The impact of digital technology on relationships in a business network
This paper examines the impact of digitalization-the adoption of Internet-connected digital
technologies and applications by companies-on B2B exchanges. While B2C exchanges are …
technologies and applications by companies-on B2B exchanges. While B2C exchanges are …
Acceptance of smartphone‐based mobile shop**: Mobile benefits, customer characteristics, perceived risks, and the impact of application context
Despite their generally increasing use, the adoption of mobile shop** applications often
differs across purchase contexts. In order to advance our understanding of smartphone …
differs across purchase contexts. In order to advance our understanding of smartphone …
Forty years of the International Journal of Information Management: A bibliometric analysis
Abstract In 2019, the International Journal of Information Management (IJIM) celebrated its
40th year of publication. This study commemorates this event by presenting a retrospect of …
40th year of publication. This study commemorates this event by presenting a retrospect of …
Can traditional organizations be digitally transformed by themselves? The moderating role of absorptive capacity and strategic interdependence
Although digital transformation has significantly attracted scholarly attention beyond
information systems, little is known whether traditional organizations can be digitally …
information systems, little is known whether traditional organizations can be digitally …