The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

The need of the hour is to encourage research on topics with newness and novelty. In this
context, this article discusses multidimensional benefits and potential pitfalls of using …

The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool
used by businesses for strategic planning. Scholars have conducted SWOT research for …

The COVID-19 pandemic struck the tourism industry severely. Based on the review of 35
papers that studied the tourism industry in the wake of the pandemic, we propose a …

This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

Given the paucity of comprehensive summaries in the extant literature, this systematic
review, coupled with bibliometric analysis, endeavours to take a meticulous approach …

A literature review article provides a comprehensive overview of literature related to a
theme/theory/method and synthesizes prior studies to strengthen the foundation of …