The proliferation of influencer marketing has led to consumer information overload, making it
crucial to create posts that effectively engage consumers. This study employed semi …

Effective customer engagement with tourism brands is crucial for influencer marketing and
can be significantly enhanced through creative and innovative message strategies that …

Results The analysed clusters are listed in Fig. 1. Information of the clustering results is
illustrated in Section 3, and data inspection and model selection are presented in Sections 4 …

Creating promotional posts on social platforms enables everyday users to disseminate their
creative outcomes, engage in community exchanges, or generate additional income from …

Companies increasingly rely on web‐based idea management systems (IMS) to source
innovative ideas from their employees and external contributors. While existing research …

Fast-paced changes and emergent consumer behaviors incited by social media have driven
businesses to revise their understanding of consumers. The potency of these platforms for …

Esta tesis analiza la intención comunicativa detrás del uso de imágenes y recursos
lingüísticos en las publicaciones de Instagram de medios peruanos (La República, Perú 21 …