Reputation and reciprocity

C **_The_Effect_of_Electronic_Word-of-Mouth_on_Sales_of_Digital_Microproducts/links/5451fe9d0cf24884d88728b0/Harnessing-the-Influence-of-Social-Proof-in-Online-Shop**-The-Effect-of-Electronic-Word-of-Mouth-on-Sales-of-Digital-Microproducts.pdf" data-clk="hl=nl&sa=T&oi=gga&ct=gga&cd=9&d=2191207369095180728&ei=iju4Z6yyLtmlieoP2-7kkQY" data-clk-atid="uPEiIH67aB4J" target="_blank">[PDF] researchgate.net

Harnessing the influence of social proof in online shop**: The effect of electronic word of mouth on sales of digital microproducts

N Amblee, T Bui - International journal of electronic commerce, 2011 - Taylor & Francis
Social commerce has taken the e-tailing world by storm. Business-to-consumer sites and,
more important, intermediaries that facilitate shop** experience, continue to offer more …