In this present world, a modern telecommunication infrastructural development is not only
essential for domestic economic growth, but also a prerequisite for participation in the …

The most fundamental feature of any company is sales of their product (s) because it support
any business' survival. Selling entails the use of advertising, sales promotions, publicity and …

In today's world of business, an increased number of brands are competing in order to gain
market share. As a result, companies' promotion has become more significant in order to …

Organisations' customers are the greatest asset they have to remain sustained and to retain
these customers, effective sales promotion is required to push company's products and …

Aim: This study focused on examining the impact of price wars on sales performance of
carbonated drinks companies in Kenya with reference to Highlands Drinks Limited …

The main objective of this study was to investigate the impact of innovative marketing on the
performance of Ghanaian food processing SMEs. The research study was carried out in …

The research presents effect of marketing advertisements and price promotion to brand
equity in Insurance industry in Iran. Methodology that used from viewpoint of aim is applied …

The aim of this study was to investigate the effect of integrated marketing communication on
sales performance of selected real estate companies in Addis Ababa. Explanatory research …

Nowadays the hotel industry is in a stiff competition against each other to dominate the
market. However, resource allocation based on identification of which promotional strategy …

Past research has shown that marketing communication influences financial performance of
firms never the less, scanty information is available on non-financial measures. This Study …