A critical review of forms of corporate community involvement: from philanthropy to partnerships
The paper offers a critical review of the forms of corporate community involvement (CCI)
including: corporate philanthropy, benefaction, patronage, sponsorship and cause related …
including: corporate philanthropy, benefaction, patronage, sponsorship and cause related …
A triple bottom line evaluation of the impact of special events: The development of indicators
P Sherwood - 2007 - vuir.vu.edu.au
The sustainable development agenda is underpinned by the recognition that there are limits
to the capacity of the earth to cope with unimpeded economic growth. Businesses, due to …
to the capacity of the earth to cope with unimpeded economic growth. Businesses, due to …
Evolving priorities in sponsorship: From media management to network management
A Ryan, J Fahy - Journal of Marketing Management, 2012 - Taylor & Francis
Commercial sponsorship has continually adapted to the needs of the market. The purpose of
this paper is to tracks these changes and draw out the evolution in management capabilities …
this paper is to tracks these changes and draw out the evolution in management capabilities …
Sport sponsorship alliances: relationship management for shared value
Purpose–Using a case study of an international sport event, the purpose of this paper is to
examine the inter-organisational relationship between a sport event property and its …
examine the inter-organisational relationship between a sport event property and its …
Sponsorship relationships as strategic alliances: A life cycle model approach
L Urriolagoitia, M Planellas - Business Horizons, 2007 - Elsevier
In recent years, academics and practitioners have recognized that sponsorship relationships
operate as strategic alliances. Additionally, they have emphasized the lack of analytical …
operate as strategic alliances. Additionally, they have emphasized the lack of analytical …
Corporate art collections in Australia: The influence of Aboriginal art on corporate identity
M Williams, S Biggemann - International Journal of Business …, 2023 - journals.sagepub.com
This study is the first to investigate the use of Aboriginal art for marketing purposes. Over
2000 major enterprises in Europe and North America collect art, but in Australia relatively …
2000 major enterprises in Europe and North America collect art, but in Australia relatively …
Understanding the decision‐making processes for arts sponsorship
K Daellenbach - … Journal of Nonprofit and Voluntary Sector …, 2012 - Wiley Online Library
Corporate support is a significant revenue stream for non‐profit organisations, yet little is
known of the actual decision paths companies take when making these decisions and what …
known of the actual decision paths companies take when making these decisions and what …
Examining the influence of the individual in arts sponsorship decisions
Support from the corporate sector is an important revenue source for many nonprofit
organizations. In this article, we consider individual-level influence within the decision …
organizations. In this article, we consider individual-level influence within the decision …
The emotional dimension of organisational work when cultural sponsorship relationships are dissolved
The emphasis of current research into cultural sponsorship has been on understanding the
key factors required for successful sponsorship relationships and also understanding the …
key factors required for successful sponsorship relationships and also understanding the …
Sponsorship thinking: A creator for collaborative undertakings in the festival context
M Luonila - Event Management, 2016 - ingentaconnect.com
The qualitative case study examines the role and given meanings of sponsorship of festivals
both as a resource and as a strategic marketing choice. The research provides insight into …
both as a resource and as a strategic marketing choice. The research provides insight into …