[HTML][HTML] Artificial intelligence empowered conversational agents: A systematic literature review and research agenda
MM Mariani, N Hashemi, J Wirtz - Journal of Business Research, 2023 - Elsevier
Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …
map out research in this field, we conducted a systematic literature review (SLR) of …
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Innovation in emerging economies: Research on the digital economy driving high-quality green development
D Ma, Q Zhu - Journal of Business Research, 2022 - Elsevier
This paper measures the level of urban digital economy and high-quality green
development in China, seeking to reveal the mechanisms and influences of the digital …
development in China, seeking to reveal the mechanisms and influences of the digital …
Exploring relationship development with social chatbots: A mixed-method study of replika
I Pentina, T Hancock, T ** list? Transforming customer experience with digital voice assistants
Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shop** journeys yet …
most popular AI technologies are poised to revolutionize consumers' shop** journeys yet …
Human-computer interaction in customer service: the experience with AI chatbots—a systematic literature review
L Nicolescu, MT Tudorache - Electronics, 2022 - mdpi.com
Artificial intelligence (AI) conversational agents (CA) or chatbots represent one of the
technologies that can provide automated customer service for companies, a trend …
technologies that can provide automated customer service for companies, a trend …
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
Purpose This study presents one of the earliest empirical investigations on how brand
chatbots' anthropomorphic design and social presence communication strategies may …
chatbots' anthropomorphic design and social presence communication strategies may …