Student satisfaction: The role of expectations in mitigating the pain of paying fees

J Khan, J Hemsley-Brown - Journal of Marketing for Higher …, 2024 - Taylor & Francis
The objective of this study of student-consumers in higher education is to investigate the
direct influence of student choice factors on student expectations. The mediating role of …

Impact of ai on customer experience in video streaming services: A focus on personalization and trust

S Ahmed, NA Aziz - International Journal of Human–Computer …, 2024 - Taylor & Francis
In the digital entertainment landscape, AI-enhanced video streaming services like Netflix
and Hulu significantly shape user experiences through AI-based recommendations. This …

The influence of perceived usefulness, satisfaction, and personalization on subscription video on demand continuance intentions

NE Carissa, M Erlangga, CS Evik… - CommIT …, 2023 - journal.binus.ac.id
The rapid development of Subscription Video on Demand (SVoD) services in Indonesia
makes it promising. The change in consumers' behavior from watching movies through …

Influences of destination image, place attachment and service expectation on ecotourism destination satisfaction: a case of Cambodian tourists visiting Mondulkiri

M Saut, Y Ly - Journal of Ecotourism, 2024 - Taylor & Francis
While improving tourist satisfaction is essential, attention to the factors influencing overall
satisfaction with ecotourism destinations is highly important. This study aimed to model …

Website quality and company's market value: An exploration of SMEs and large firms in the Stock Exchange of Thailand

M Thongmak - Measuring Business Excellence, 2022 - emerald.com
Purpose This paper aims to analyze the websites of small-and medium-sized enterprises
(SMEs) and large companies in various industries in Thailand using an automated …