With the growing prevalence of digital platforms for online shop**, advertising, and
marketing activities in general, it is imperative to better understand how designs of virtual …

Music is a ubiquitous stimulus known to influence human affect, cognition, and behavior. In
the context of eating behavior, music has been associated with food choice, intake and …

Phonetic elements of brand names can convey a range of specific meanings. However, an
integrated understanding of the sound symbolism of brand names remains elusive. Here, we …

We proposes a novel algorithm, ANTHRO, that inductively extracts over 600K human-written
text perturbations in the wild and leverages them for realistic adversarial attack. Unlike …

The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

Despite the growing popularity of adopting various language strategies to boost business in
online retailing and livestreaming, the effectiveness of such strategies employed by different …

Pseudowords such as “knackets” or “spechy”—letter strings that are consistent with the
orthotactical rules of a language but do not appear in its lexicon—are traditionally …

The ubiquity of human art prompted evolutionary psychologists to explore its origins as a
potential adaptation to the environment. Here we focus on emotionally charged art and posit …

Crossmodal correspondences between visual features (eg, color/shape) and tastes have
been extensively documented in recent years. Visual colors and shapes have been shown …

We demonstrate how two linguistic phenomena, figurative language (implicating cross-
modality) and derogatory language (implicating aggression), both demand a precise degree …