The pricing strategy is seen as one of the five most important priorities in retail management.
Over the past years, price wars have emerged and price has become an even more focal …

Purpose: The purpose of the study was to investigate the impact of packaging, price and
brand awareness on brand loyalty. Rationale: The study sought to extend empirical …

Standardized herbal medicine is one type of traditional medicine that is made through a
manufacturing process and packaged according to consumer behavior in modern times …

Purpose The purpose of this paper is to profile grocery retailers in terms of seven value
types based on Holbrook's value typology; to link these value types to three key outcomes …

This paper analyzes the impact of price-related attributions, emotions and value perception
on the intention to shop at grocery discounters in an integrated framework. Moderating …

Whether ecolabelled seafood actually provides incentives to improve the management of
fisheries remains a controversial issue. A number of stated preference studies indicate a …

Purpose The purpose of this paper is to explore the factors affecting store image and
customers' choice of hypermarkets in Oman and compares two big hypermarkets in Sohar …

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft
discounter, and hard discounter) in the Netherlands using Holbrook's value types. These …

Purpose of study-The purpose of this research is to compare the different retail formats and
study them in the light of the various elements of the Retail Marketing-Mix. Specialty Stores …

In food retailing a high degree of price dispersion between and within stores and brands is
documented, but variations in the dynamics of prices and its causes have not been analysed …