Mobilizing a supplier's contribution to a buyer's innovation (supplier innovation contribution)
is widely considered, but the role of supplier relationship management (SRM) in this process …

This research uses complexity theory to probe the relationship between competiveness and
innovation in the marketing practises of large manufacturing firms that offer their branded …

Purpose The purpose of this paper is to find prior research work on brand co-creation and
the role of different stakeholders in brand co-creation and to come up with a conceptual …

This paper discusses how a firm can become preferred customer, defined as a particular
buying firm to whom the supplier allocates better resources than less preferred buyers. Two …

Previous studies have examined the impact of organizational control and partner selection
on firm innovation separately. This paper incorporates supplier selection into the framework …

Questions about the influencing factors and measurement of firms' sustainability
performance have attracted growing research interest, as the requirements for sustainability …

Bringing innovative products to markets is essential for companies, especially in competitive
environments. One of the driving forces for successful new product development (NPD) is …

Leveraging the supply chain for competitive resources remains a key challenge for supply
chain management. Drawing on social exchange theory, this study examines SCM practices …

Purpose The quality of information sharing is of the utmost importance for supply chains
(SCs). The purpose of this paper is to improve understanding of the human attitude …

Negotiations are central to reach consensus between supply chain partners while,
simultaneously, meeting internal cost and quality targets. Purchasing prices can be …