This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …

Nowadays, digital consumer engagement has proliferated like never before. Consumers can
now interact with a business, company, or brand through technology, making it easier for …

Using the unified theory of acceptance and use of technology (UTAUT) model with user
experience, engagement, and attitude toward a website, this study aims to draw on recent …

Purpose This paper aims to investigate how social media support startups in accessing
international markets and interacting with foreign customers and stakeholders, focusing …

This research examines the influence of CEO versus brand communication on public
engagement and digital activism during the Russia–Ukraine war. Brand communication …

Given how widespread business-related conspiracy theories have become, this research
examines how associating a brand with a conspiracy theory shapes the consumer's …

The advent of social media platforms has brought about a paradigm shift in the
dissemination of information, consequently giving rise to a new breed of individuals known …

The purpose of this study was to identify and analyze the determinants of the success of
social media health promotion by non-profit organizations. Based on a literature review …