Today the corporate retail stores are the focal points for purchasing decisions of middle and
high-income groups in urban India. However, each corporate retail store has its own method …

Today, in a world of consumption where almost everything is branded, every consumer has
a brand that they love, a so called lovemarks. Nowadays, it takes more than just a …

Within brand management research, brand love has been an increasingly popular research
subject. Both antecedents and outcomes of brand love were noticed to comprise a large part …

Corporate retail stores are today the focal points for purchasing decisions of middle and high-
income groups in urban India. However, each corporate retail store has its own model of …

This study veered into the different Smartphone internal features and availability of
aftermarket accessories that may influence buying preference of college students. Anchoring …

The purpose of this thesis was to study the service brand of The Copper Pig Bbq House
restaurant and how to enhance the service brand internally. The main goal was to determine …

Consumer behaviour is the study of individuals, groups, or organizations and the processes
they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy …

Godinama unazad brend se nalazi u fokusu marketing aktivnosti mnogih kompanija.
Upravljanje brendom kao imovinom je oblast od rastućeg značaja za današnja tržišta. Brend …

The purpose of this study is to investigate whether the packaging effects of snack foods lead
consumers to impulsive buying behavior. It is becoming progressively difficult in today's …

Sürdürülebilirlik kelimesi son yıllarda hayatımıza girmiş olsa da içeriğine katkı sağlayacak
çalışmalar küresel markalar tarafından uzun yıllardır gerçekleştirilmektedir. Kavramın yeni …