Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

In the last 20 years, the proliferation of digital technologies has significantly impacted both
businesses' operations and how consumers get information, engage, and buy. Through the …

This paper presents a comprehensive review of recent empirical studies dealing with online
consumer behavior and decision‐making processes. To that end, the paper adapts and …

Purpose–The purpose of this study is to investigate Chilean consumers' online purchase
behaviour with a specific focus on the influence of perceived risk and trust. Studies of this …

Purpose–This paper aims to identify and test the key motivators and inhibitors for consumer
acceptance of mobile phone banking (M‐banking), particularly those that affect the …

Purpose Given the widespread popularity of social media such as Facebook, Twitter and
Instagram, understanding consumer-brand engagement behavior within social media is …

The present study aims to explore the underlying dimensions of experiential value to provide
a holistic view. The study proposes a 16-item scale 'CEXPVALS'capturing four distinct …

This article seeks to examine the impact of the customer experience (concept of THINK,
FEEL, SENSE, ACT and RELATE developed by Schmitt in 1999) on relationship quality with …

This study proposes a post-adoption model of advanced mobile services (AMS)
emphasizing relationships between actual use and its antecedents: service ubiquity and …

Purpose–Consensus on how value dimensions are drivers of overall perceived value is a
widespread reality in consumer behaviour literature. But scanty research has been done on …