In this paper, we present a review of how the various aspects of any study using an eye
tracker (such as the instrument, methodology, environment, participant, etc.) affect the quality …

Traditional consumer acceptance and preference testing rarely predicts food choice
behaviour accurately. Increased interest in focusing on the total consumer experience …

Implicit and explicit measures are typically combined in laboratory food studies. Results of
these laboratory studies often show little additional value of implicit compared to explicit …

Humans differ strongly in their willingness to try novel foods. Hesitance to try new foods is
referred to as food neophobia. Understanding food neophobia is important, as it can be a …

Frontal alpha asymmetry refers to the difference between the right and left alpha activity over
the frontal brain region. Increased activity in the left hemisphere has been linked to …

Implicit ('unconscious') approach–avoidance tendencies towards stimuli can be measured
using the Approach Avoidance Task (AAT). We recently expanded a toolbox for analyzing …

Immersive 360° virtual reality (VR) movies can effectively evoke a wide range of different
emotional experiences. To this end, they are increasingly deployed in entertainment …

Taste sensation recognition is a core for taste-related queries. Most prior research has been
devoted to recognizing the basic taste sensations using the Brain–Computer Interface (BCI) …

Food sensory evaluation mainly includes explicit and implicit measurement methods. Implicit
measures of consumer perception are gaining significant attention in food sensory and …

The present study investigated the potential of implicit physiological measures to provide
objective measures of affective food experience in contrast to explicit self-report ratings in a …