In this paper, we review recent advances in experimental auctions and provide practical
advice and guidelines for researchers. We focus on issues related to randomisation to …

Corporate activities vastly impact the environment and society, and people are increasingly
becoming conscious of this. Generation Z (GenZ), an emerging customer segment globally …

There is no consensus about whether the food traceability system planned for construction
in China or other countries should record detailed information like the beef traceability …

This research is aimed at investigating consumers' willingness to pay (WTP) for
conventional, organic and functional yogurts in two different information treatments. The …

The paper investigates whether the premium consumers are willing to pay for an eco-
labelled product is driven by selfish or altruistic motives. Using an incentive-compatible …

The current paper explored young adult wine drinkers' willingness to pay (WTP) for three
sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate …

Assessing consumer perceptions and willingness to pay for genetically modified (GM) foods
has been one of the most active areas of empirical research in agricultural economics …

The purpose of this paper is to illustrate how sensory and experimental economics
techniques can be combined in protocols for investigating the influence of food product …

The authors assess consumers' willingness to pay (WTP) for a local food product using an
experimental auction. As local foods involve a social component, they aim also to test if …

Literature has highlighted that the organic attribute has heuristic value for many consumers,
representing an overarching signifier of positive characteristics. Nowadays a plethora of …