Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …

The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

The study conducts a comprehensive retrospective analysis of the social media marketing
literature along with text mining and bibliometric analysis using data obtained from the …

Referring to the value-attitude-behaviour model, perceived pluralistic values may be abstract
cognition that influences postmodern tourists to continue to visit renovated heritage sites …

Today, the promotion of tourism destinations is evident through social media as tourists have
become content creators and influencers. Destination Marketing Organizations (DMOs) …

Given the newly established communication environment of social media and highly
unpredictable crisis situations, this study questioned how tourists facing an unexpected …

Purpose This paper aims to further the knowledge of what effect destination and tourist
social media communications have on destination brand equity. Design/methodology …

Currently, information technology plays an important role in the tourism industry. Tourists like
to use social media more widely for their travel planning, which affects the high competition …

Battery electric vehicles (BEV) have become the most effective and environmentally friendly
means to replace internal combustion vehicles. However, given the fact that BEV are a …

Travel apps have exerted an increasingly important impact on tourism. Drawing on the
theory of planned behaviour (TPB), technology acceptance model (TAM) and motivation …