The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Purpose The purpose of this work is to survey the body of research revolving around big
data (BD) and analytics in hospitality and tourism, by detecting macro topical areas …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue
facing tourism across the world. The closure of tourism sites and attractions is increasingly …

The social networks and the rapid development of new technologies have led to
considerable changes in the tourism industry. Artificial intelligence, in particular natural …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

Despite the mounting prominence of COVID-induced virtual substitutes to face-to-face
events, the boundaries and terminology between different types of virtual events have not …

Purpose The aim of this conceptual paper is to define Halal tourism based on the current
practices and to explore the available innovative business opportunities in Halal travel …

The application of augmented reality in tourism is flourishing and promising, bringing an
emerging body of studies. While virtual reality might be a virtual threat to the travel and …

An increasing number of visitor attractions and monuments are designing and implementing
augmented reality (AR) and virtual reality (VR) technologies and services to enhance …