Review helpfulness prediction on e-commerce websites: A comprehensive survey
This comprehensive survey investigates methodologies and factors utilized for predicting
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …
The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …
media content (aesthetic experience vs promotion) influences consumer engagement in …
Do fake followers mitigate influencers' perceived influencing power on social media platforms? The mere number effect and boundary conditions
The rapid advancement of influencer marketing in today's digitalization era has led to
marketers partnering with social media influencers to seed information and influence …
marketers partnering with social media influencers to seed information and influence …
How B2B platform improves Buyers' performance: Insights into platform's substitution effect
Platforms are observed to gradually replace traditional pipeline supply chains. To better
understand how platforms can assist business buyers in improving their bottom-line, this …
understand how platforms can assist business buyers in improving their bottom-line, this …
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Y ** makes the difference
Understanding the role of influencers on live streaming platforms: when tip** makes the
difference | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
difference | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
T Maiberger, D Schindler… - Journal of the Academy of …, 2024 - Springer
Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …
Doing bad by doing good? Corporate social responsibility fails when controversy arises
While the benefits of CSR may offer suppliers a competitive advantage in their customer
market, CSR remains a paradox as firms struggle to strike a balance between the financial …
market, CSR remains a paradox as firms struggle to strike a balance between the financial …
[HTML][HTML] Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …
substantially sha** modern consumer behaviors and altering marketing management …