This study aims to explore the impact of organizational culture on the marketing
effectiveness of telecommunications companies in Jordan. It seeks to conduct an empirical …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …

Online shop** is having an increasing effect on the future of retail since the industry as an
entirety is always evolving. Multichannel and omnichannel strategies have become a critical …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …

This research aims to investigate the CRM technology adoption, customer focused culture,
customer knowledge management and organizational performance in software industry of …

This study aimed to explore the impact of change management strategies on achieving
competitive advantage in the food industry in Jordan. Data were collected through surveys …

Transformational leadership is crucial in today's rapidly changing business environment,
requiring leaders who can inspire innovation and manage evolving challenges. However …

In today's data-driven era, both individuals and organizations produce vast amounts of data,
making big data indispensable. Its value extends beyond just the volume; it lies in how data …

The study's objective was to investigate the influence of transformational leadership on the
excellence of organizational performance in Jordanian social security institutions. To gather …

The extractive industries play a crucial role in the economic landscape of Jordan, providing
significant employment opportunities and contributing to the nation's development. However …