Social media has become an integral part of modern society's daily life. With the rapid
development of information and communication technology, social media platforms have …

Digital transformation has become a dominant trend in the business world in recent years.
The rapid development of information and communication technology has enabled …

This study aims to investigate the determinants of Behavioral Intention to Use (BIU) within
the scope of Air Quality Monitoring Solution (AQMS), with a focus on Technology Readiness …

The aim of this study is to explore social media marketing activities (SMMAs) and their
impact on consumer intentions (continuance, participate, and purchase). This study also …

Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …

Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …

In recent years, the advancement of digital technology has brought fundamental changes in
consumer behavior regarding information seeking, product comparison, and purchasing …

This study aimed to explore the implications of marketing practices based on current
literature on how businesses utilize a new frontier of technology in conjunction with …

ABSTRACT A year has passed since the Covid-19 pandemic hit the world and no one could
have imagined that it would leave such a massive impact on the world economic landscape …

The prime concern of the current research effort is to assess the role of social media
marketing efforts to explain the consumer-based brand equity among the restaurant industry …