Alcohol: No Ordinary Commodity-Research and Public Policy Second Edition is a
collaborative effort by an international group of addiction scientists to improve the linkages …

Alcohol use and misuse account for 3.3 million deaths every year, or 6 percent of all deaths
worldwide. The harmful effects of alcohol misuse are far reaching and range from individual …

Background The effect of alcohol portrayals and advertising on the drinking behaviour of
young people is a matter of much debate. We evaluated the relationship between exposure …

Background Alcohol is often consumed in social contexts. An emerging social context in
which alcohol is becoming increasingly apparent is social media. More and more young …

The observed clustering, and shared underlying determinants, of risk behaviours in young
people has led to the proposition that interventions should take a broader approach to risk …

Background Gambling advertising is well-funded and has become increasingly
sophisticated in recent years. As the presence and pervasiveness of gambling advertising …

The social marketing literature has been dominated by questions about the field's legitimacy
along with the ethical and other implications of its relationship with commercial marketing. In …

Purpose–The purpose of this paper is to examine the nature and role of the critical
dimension social marketing and its place within marketing scholarly thought. It is posited that …

Introduction The global alcohol industry sponsors social/music events targeting young
people; however, existing literature focuses on Westernised contexts. Given the decline in …

Objective: The promotion of drinking behaviors correlates with increased drinking behaviors
and intent to drink, especially when peers are the promotion source. Similarly, online …