With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

The fashion industry has been continuously growing over the years, yet it is an industry that
was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine …

Given the many ways luxury firms can communicate their sustainability efforts on social
media, this study employs complexity theory to identify the non-linear causal pathways …

In the midst of the COVID-19 pandemic, contact-tracing apps have emerged as reliable tools
for public health communication and the promotion of preventative health. However, to …

For the high-quality development of China's tourism industry, improving the tourism green
innovation efficiency (GIE) to promote the green development of tourism from the …

This study examines the impacts of social influence, which are manifested by popularity and
source credibility, on social endorsement in social Q&A community; and how the relationship …

People express themselves through posts or selfies with brands and activities on social
networking sites (SNSs) such as Facebook and Instagram. This user-generated content …

Mounting concerns about COVID-19 misinformation and its insidious fallout drive the search
for viable solutions. Both scholarly and practical efforts have turned toward raising risk …

Purpose During the challenging time of lockdown and isolation due to the coronavirus
disease (COVID-19), contact-tracing apps have played a critical role in health …