Customer experience is a key marketing concept, yet the growing number of studies focused
on this topic has led to considerable fragmentation and theoretical confusion. To move the …

The concept of customer experience has received increasing attention in different
disciplines. However, the pathway for handling experience has not been clearly set forth due …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …

Purpose The rapid evolution in artificial intelligence (AI) has redefined the customer
experience and created huge opportunities for companies to interact with customers using …

The purpose of this paper is to analyse customer experience (CX) in the fintech sector.
Fintech is a dynamic and innovative field that fully benefits from advances in information and …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …