Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR)
Corporate Social Responsibility (CSR) has been an articulated practice for over 7 decades.
Still, most corporations lack an integrated framework to develop a strategic, balanced, and …
Still, most corporations lack an integrated framework to develop a strategic, balanced, and …
Perceived ESG (environmental, social, governance) and consumers' responses: The mediating role of brand credibility, Brand Image, and perceived quality
HK Koh, R Burnasheva, YG Suh - Sustainability, 2022 - mdpi.com
This paper explores whether consumers' perceptions of environmental, social and
governance initiatives can impact on attitude, and how three brand-related constructs …
governance initiatives can impact on attitude, and how three brand-related constructs …
Is 'she'more impulsive (to pleasure) than 'him'during livestream e-commerce shop**?
Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …
commerce to generate quick or impulsive purchases in order to survive the intense …
Parasocial relationships and social media interactions: building brand credibility and loyalty
Purpose This paper aims to explore how parasocial relationships with Korean celebrity
endorsers on social media result in brand credibility and loyalty. Design/methodology …
endorsers on social media result in brand credibility and loyalty. Design/methodology …
[PDF][PDF] Measuring the level of digital marketing capabilities, digital marketing strategies and challenges and issues of SMEs in adopting digital marketing
DB Olazo - J. Mark. Adv. Pract, 2022 - ajbir.org
The adoption of technology for marketing is crucial for the survival of small and medium
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …
The role of cultural differences in customer retention: evidence from the high-contact service industry
Current tourism landscape and dynamism of the business environment have increased
market competitiveness in the high-contact service industry. Hotel operators must now pay …
market competitiveness in the high-contact service industry. Hotel operators must now pay …
Association between post-covid socio-economic development and energy-growth-environment nexus from develo** economy
KD Duong, T Hai Thi Thanh - International Journal of Economics …, 2022 - agbioforum.org
The purpose of the present study is to evaluate the relationship between socio-economic
development and environmental degradation. The analysis spans the years 1990 to 2018 …
development and environmental degradation. The analysis spans the years 1990 to 2018 …
The intangible values of live streaming and their effect on audience engagement
Although live streaming via social media offers consumers real-time shop** experiences
and potentially increases sales volume, the intangible values carried by live streaming from …
and potentially increases sales volume, the intangible values carried by live streaming from …
Food at your doorstep? Examining customer loyalty towards online food delivery applications
Purpose This study empirically investigated the different attributes (ie convenience, online
reviews, online ratings, visual appeal and various food choices) of food delivery applications …
reviews, online ratings, visual appeal and various food choices) of food delivery applications …
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Purpose The main aim of this study is to examine the effect of virtual store atmospheric
factors on impulsive purchasing in the metaverse context. Design/methodology/approach …
factors on impulsive purchasing in the metaverse context. Design/methodology/approach …