Purpose Academic research on customer experience (CX) in the hospitality industry has
recently experienced vast growth as managers have increasingly focused on delivering …

Purpose The paper intends to review academic research on peer to peer (P2P)
accommodation sharing, notably Airbnb, for 2010–2022 and to identify the knowledge gaps …

Purpose This paper aims to provide a comprehensive understanding of Vietnamese
consumers' perceived value and to explore the relationships between its constructs …

Different studies have mentioned the sense of achievement in tourists' experiences. This
research aims to study the concept of achievement through the different perspectives of …

Purpose This study aims to provide a cutting-edge evaluation of the sharing economy's
impact within the realm of tourism and hospitality. The primary objectives guiding this …

The emergence of P2P dining services has fundamentally altered consumer experiences in
tourism gastronomy. Despite an increase in experience-related research in the sharing …

This comprehensive study embarks on an exploration of contemporary marketing strategies
within the dynamic landscape of mobile applications, particularly emphasizing the utilization …

Customer experience (CX) is a critical marketing concept, yet most CX research has focused
on pipeline business settings. This paper presents a framework for CX in multi-actor platform …

Purpose The social media communication of luxury service firms remains largely
unexplored. This study explores the influence of firm-created social media communication …

Purpose This study aims to investigate the relationship between environmental stimuli of
Airbnb experience, customers' perceived enjoyment and positive electronic word-of-mouth …