Critical determinants influencing consumers' decision-making process to buy green cosmetics. A systematic literature review
R Testa, G Rizzo, G Schifani, J Tóth… - Journal of Global …, 2024 - Taylor & Francis
ABSTRACT The current Systematic Literature Review (SLR) represents the first attempt to
systematically classify the factors influencing consumers' decision-making process to …
systematically classify the factors influencing consumers' decision-making process to …
Green advertising on social media: A systematic literature review
Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …
shift in companies' strategies to embrace a greener way of doing business. Green …
How to establish customers' green brand relationships and behaviors: from green consumption consciousness perspectives
LC Hsu - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study aimed to understand how the consumer–green brand relationship
affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so …
affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so …
Service quality and brand reputation as antecedents of brand choice: The case of ride-hailing applications in Southeast Asia
Currently, linked internet ride-sharing services are active in several Southeast Asian nations.
This research aimed to investigate the relationships between the various variables by …
This research aimed to investigate the relationships between the various variables by …
Influencer marketing and online advertising as a digital marketing: a case study green beauty products
The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a
large young population and increasing purchasing power. The government is also …
large young population and increasing purchasing power. The government is also …
Knowledge management as driver of women's entrepreneurial innovativeness
The fastest-growing category of entrepreneurs globally is women, who have drawn the
attention of many academics, particularly in recent years. The goal of this research is to …
attention of many academics, particularly in recent years. The goal of this research is to …
Unlocking Intersectoral Integration in Kazakhstan's Agro-Industrial Complex: Technological Innovations, Knowledge Transfer, and Value Chain Governance as …
TA Manatovna, NE Dabyltayeva, EA Ruziyeva… - Economies, 2023 - mdpi.com
The agro-industrial complex plays a vital role in driving economic growth and sustainable
development. This study investigates the direct and indirect impact of technological …
development. This study investigates the direct and indirect impact of technological …
Determinants of young adults' slow fashion attitudes and idea adoption intentions in Canada, China and South Africa
Purpose Large, influential and profitable young adults are being targeted for fast fashion that
negatively impacts the environment. The transition from a fast to an environmentally friendly …
negatively impacts the environment. The transition from a fast to an environmentally friendly …
Examining the role of green marketing mix elements on green purchase behavior
M Irshad - Management of Environmental Quality: An International …, 2025 - emerald.com
Purpose This study examines the impact of green promotions and green packaging on the
green purchase behavior through the mediating role of environmental knowledge and green …
green purchase behavior through the mediating role of environmental knowledge and green …
Green advertising: a hybrid literature review using citation and TCM analysis
Purpose Given the multifaceted nature of research in green advertising (GA), it is critical to
holistically review the extant literature to understand their contributions. This study aims to …
holistically review the extant literature to understand their contributions. This study aims to …