ABSTRACT The current Systematic Literature Review (SLR) represents the first attempt to
systematically classify the factors influencing consumers' decision-making process to …

Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …

Penelitian ini bertujuan untuk menganalisis pengaruh promosi terhadap keputusan
pembelian produk elektrikal yang dilakukan secara below the line. Penelitian menggunakan …

Currently, linked internet ride-sharing services are active in several Southeast Asian nations.
This research aimed to investigate the relationships between the various variables by …

Purpose This study aimed to understand how the consumer–green brand relationship
affects the behavior of consumers of e-commerce platforms for smallholder farmers; it did so …

The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a
large young population and increasing purchasing power. The government is also …

The fastest-growing category of entrepreneurs globally is women, who have drawn the
attention of many academics, particularly in recent years. The goal of this research is to …

The acceptance of different technologies in different classroom settings has been addressed
in the current study. Integrating alignment theory with the Technology Acceptance Model …

Terrorism causes ethical and cultural issues and adversely impacts a nation's socio-
economic development. Considering the escalating focus on the economic contribution …

Purpose This study examines the impact of green promotions and green packaging on the
green purchase behavior through the mediating role of environmental knowledge and green …