What Drives Users to Recommend Mobile Fitness Apps? A Three-Stage Analysis Using PLS-SEM, Machine Learning, and fsQCA

D Mehrab Ashrafi, FH Mone, M Zabeen… - … Journal of Human …, 2024 - Taylor & Francis
In response to the growing demand for studies into recommendation behaviour for mobile
fitness apps, this study identified key drivers of users' recommendation intentions through a …

Information literacy and intention to adopt e-pharmacy: a study based on trust and the theory of reasoned action

M Fan, OC Ukaegbu - BMC Health Services Research, 2024 - Springer
Background E-pharmacy has gained popularity as an increasingly utilized platform for
accessing healthcare services online. However, its adoption exhibits regional variations and …

Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts

S Ahmed, UY Chowdhury, DM Ashrafi… - Journal of Hospitality …, 2024 - emerald.com
Purpose The present study investigates the customers' behavioural intention to use voice-
based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging …