The mobile payment services markets are currently under transition with a history of
numerous tried and failed solutions, and a future of promising but yet uncertain possibilities …

Since the late 1990s, online shop** has taken off as an increasing number of consumers
purchase increasingly diversified products on the Internet. Given that how to attract and …

We conducted an online consumer survey in May 2020 in two major metropolitan areas in
the United States to investigate food shop** behaviors and consumption during the …

The theoretical understanding of online shop** behavior has received much attention.
Less focus has been given to the formation of the customer experience (CE) that results from …

Purpose This study aims to examine the nexus between digital financial literacy and
customers' perceived financial behavior within the Kuwaiti context. Moreover, it will further …

In order to determine the status quo of PLS path modeling in international marketing
research, we conducted an exhaustive literature review. An evaluation of double-blind …

The objectives of this study are to test the relationship between tourism motivations and
tourist satisfaction, and to test how 'Religion'moderates the relationship. The variable …

Usability Testing Essentials presents a practical, step-by-step approach to learning the
entire process of planning and conducting a usability test. It explains how to analyze and …

This empirical study examines distance effects on cross-border electronic commerce and in
particular the importance of express delivery in reducing the time dimension of distance. E …

Advances in technology and analytics have stimulated competition in the global marketplace
and augmented interactions among customers globally. It is therefore imperative for firms to …