Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

The purpose of this article is to critically review current studies on employees' adaptive
performance and to integrate the findings to provide insights on how to develop employees' …

Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …

Some scholars hold that dynamic capability (hereinafter DC) is one of the keys to achieving
competitive advantage (hereinafter CA) and consequently, performance in strategic …

This research aims at exploring the relationship between a firm's strategic orientation,
marketing management in terms of marketing mix tactics, and innovation performance. We …

This article examines the nexus between market-sensing capability, knowledge creation,
strategic entrepreneurial-orientation and innovation in small and medium sized enterprises …

This study builds on resource based view (RBV) theory by examining the effects of e-
commerce on exporting performance. Specifically, a framework is developed and tested to …

The purpose of this paper is to allow researchers, instructors, and students to comprehend
the nature of exploratory factor analysis (EFA) from marketing perspective. In particular, the …

The dynamic capability view (DCV) is one of the most vibrant approaches to strategic
management. In this study, the extant literature published between 1994 and 2011 is …

There has been a significant increase in scholarly research focusing on marketing
capabilities as an important aspect of marketing theory–based explanations of firm …