[HTML][HTML] The role of protein blends in plant-based milk alternative: a review through the consumer lens
Background Plant-based milk alternatives (PBMAs) gained popularity in recent years.
However, the unpleasant sensory notes detected has led to addition of colourings …
However, the unpleasant sensory notes detected has led to addition of colourings …
I, Chatbot: Modeling the determinants of users' satisfaction and continuance intention of AI-powered service agents
Chatbots are mainly text-based conversational agents that simulate conversations with
users. This study aims to investigate drivers of users' satisfaction and continuance intention …
users. This study aims to investigate drivers of users' satisfaction and continuance intention …
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
Contribution of e-service quality to repurchase intention with mediation of customer satisfaction: Study of online shop** through marketplace
MA Fared, D Darmawan… - … of Marketing and …, 2021 - ejournal.metromedia.education
Electronic Services or E-services are online services mediated by information technology
such as the internet, where valid interactions and transactions occur from buying and selling …
such as the internet, where valid interactions and transactions occur from buying and selling …
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …
“Alexa, let's talk about my productivity”: The impact of digital assistants on work productivity
Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts
beyond home-oriented services to support individuals in carrying out work-related tasks …
beyond home-oriented services to support individuals in carrying out work-related tasks …
The influence of the ethics of E-retailers on online customer experience and customer satisfaction
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the
increase in online shop**, there was also an increase in ethical issues with electronic …
increase in online shop**, there was also an increase in ethical issues with electronic …
Small Medium Enterprises brand gestalt: A key driver of customer satisfaction and repurchase intention
Purpose: There has been a lack of empirical research examining the relationship between
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …
My smart speaker is cool! Perceived coolness, perceived values, and users' attitude toward smart speakers
Although smart speakers are widely accepted by consumers today, especially in developed
countries such as the United States (US), few marketing-focused empirical studies on smart …
countries such as the United States (US), few marketing-focused empirical studies on smart …