Consumer sentiment analysis is a recent fad for social media-related applications such as
healthcare, crime, finance, travel, and in academia. Disentangling consumer perception to …

The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …

Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

Consumers frequently rely on online reviews in forming purchase intentions, but at the same
time have increasingly expressed reservations with regard to the credibility of online reviews …

In the last decade, eWOM has arguably become the most preferred way for consumers to
seek and share consumption-related information. eWOM as a research topic also garnered …

The sharing norm has enabled many of unused resources revamped and returned with
some value to both travelers and local communities in the sharing economy. Airbnb requires …

Abstract Information overload often makes it difficult for consumers to identify helpful online
product reviews through the traditional “helpful votes” function; therefore, it has become …

This paper proposes a novel empirical framework based on Source Credibility Theory and
Cognitive Theory of Multimedia Learning to identify the effect of features (such as review …