Frameworks for develo** impactful systematic literature reviews and theory building: What, Why and How?
With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …
reviews are essential to epitomise the state of extant literature and for theory building. In this …
Place branding: A systematic literature review and future research agenda
This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …
synthesize the academic research in this domain. Accordingly, this study examines the …
Risking it all in the metaverse ecosystem: forecasting resistance towards the enterprise metaverse
Purpose This study investigates organizations' non-adoption intention towards the
enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning …
enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning …
The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
The working pattern of the food industry has entirely changed with the emergence of mobile
food delivery apps (MFDAs), which deliver an innovative method to interact with and offer …
food delivery apps (MFDAs), which deliver an innovative method to interact with and offer …
Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective
Social media has become an integral part of our lives because of its popularity among users.
However, the dissemination of fake information has been a significant issue for marketers …
However, the dissemination of fake information has been a significant issue for marketers …
Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective
A Kumar, A Shankar - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research explores organizations' inclination towards adopting the enterprise metaverse
using the TOE framework. The outcome of this research reveals that technology …
using the TOE framework. The outcome of this research reveals that technology …
Artificial intelligence in marketing: A meta‐analytic review
This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …
based on the theory of reasoned action and the unified theory of acceptance and use of …
Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions
A Kumar, A Shankar, P Nayal - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research investigates how various personality traits influence individuals' inclination to
engage with the metaverse. The study gathered 332 responses to assess the hypotheses …
engage with the metaverse. The study gathered 332 responses to assess the hypotheses …
Holding on to your memories: Factors influencing social media hoarding behaviour
Abstract Utilising the Dual Factor theory, this study aims to investigate the factors that enable
and inhibit social media hoarding behaviour. Furthermore, we looked into the impact of …
and inhibit social media hoarding behaviour. Furthermore, we looked into the impact of …
Why do consumers forgive online travel agencies? A multi-study approach
A Kumar, A Shankar - Australasian Marketing Journal, 2024 - journals.sagepub.com
This paper investigates how consumers respond to online recovery strategies in response to
a service failure in the online travel agencies (OTA) context. The study also examines the …
a service failure in the online travel agencies (OTA) context. The study also examines the …