Globalization has added new dimensions to consumers' decision-making. Consumer
Ethnocentrism is among the critical variables affecting consumers' decisions to purchase …

Recently, to know the willingness of the customer to purchase the product has become a hot
issue to compete in the market for the organizations and also attain the attentions of the …

Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

Purpose This study aims to investigate the role of middle-class consumers' need for
uniqueness (CNFU), consumer susceptibility to interpersonal influence (CSII), inspiration …

Mass prestige (masstige) is the strategic blend of prestige and mass market appeal,
targeting the aspirational middle class. Integrating extant literature on masstige consumption …

The current study is an attempt to analyse the consumer behaviour of young customers
towards the Indian made products. The results clearly indicate that young consumers are …

The study investigated the effect of consumer ethnocentrism on the acceptance of imported
grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers …

Purpose Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious
health consequences. However, research on encouraging healthy eating intentions for OTG …

Impulse buying merupakan fenomena yang sangat menarik bagi retailer mauput marketer
karena merupakan market share yang terbesar dan menduduki posisi yang sangat penting …

Consumer ethnocentrism studies are grounded on either country of manufacture (COM) or
country of origin (COO). In the current multinational context, a product is attributed to several …