Purpose The purpose of this paper is to analyze to what extent and in what ways signaling
theory has been explored within the field of international marketing. This paper …

Purpose The continued evolution of influencer marketing has created a need to better
understand influencer marketing effectiveness. With brands increasingly partnering with …

While social media are effective means of communicating with adverse customer emotions
during a crisis, it remains unclear how tourism organisations can respond to pandemic crisis …

Celebrities and brands have been perceived to be more powerful in the consumer-celebrity-
brand relationship. Of late, this power balance has been reversed with the presence of …

This empirical study uses signaling theory to develop a model to investigate the
interrelationships between complaint handling, perceived Justice, customer forgiveness …

This study examines how corporate responses to service failure, caused by the coronavirus
(COVID‐19) crisis, influence electronic‐word‐of‐mouth (E‐WoM) and trust recovery around …

In 2019 the CEOs of more than 180 of the largest US firms signed a statement of corporate
purpose indicating that corporations are responsible for providing economic benefits to all …

Signaling consumers that the company behind a brand is run by a family is increasingly
observable in the marketing realm. One possible reason could be the emotional value …

Penelitian ini bertujuan untuk pengaruh rasio likuiditas, rasio leverage, dan rasio aktivitas
terhadap pertumbuhan laba. populasi dalam penelitian ini adalah perusahaan manufaktur …

Government innovation awards (GIAs) are not only important science and technology (S&T)
policies for stimulating innovation but also serve as innovation honors for enterprises. Based …