Marketers today are increasingly using storytelling to engage their audiences. However, the
design of narrative visuals is often inspired by a text-centric understanding of narratives …

This study investigates the effect of hotel website quality, social presence, affective
commitment, and e-trust on travelers' online hotel booking intentions. Smart-PLS software …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

The past few years have witnessed an intensifying effort by hotels to respond to customers'
growing environmental sensitivities. A critical aspect of this market trend is the actual …

Photographs with a human element are powerful in influencing viewers' perceptions and
decision-making processes. However, rare quantitative evidence was detected about the …

Purpose This study investigates how customer experience mediates the relationship
between online innovation and repurchase intention in the hotel industry in Ghana …

Considering the significant number of vegetarian customers and the global trend of reducing
meat consumption, the primary objective of this study is to examine the effects of six …

Purpose The purpose of this study is to develop a useful, effective and comprehensive
approach to facilitate the evaluation of hotel websites. Design/methodology/approach The …

Simple Summary Although images are more effective than words at communicating
important conservation ideas, different aspects of these images have been demonstrated to …

On social media, brand-generated photos enable firms to communicate information about
their products. The present research investigates the effect of social presence cues in …