[HTML][HTML] From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities
City promotion, city marketing and city branding are all frequently mentioned and examined
in the literature on urban governance. Based on the goals and characteristics of different city …
in the literature on urban governance. Based on the goals and characteristics of different city …
A Pattaratanakun, V Taecharungroj - Journal of Place Management …, 2024 - emerald.com
Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …
growth, addressing the gap in literature that directly links the two. Recognising the …
The paper studies the citizens' readiness for implementation of crowdsourcing services of a
smart city. The main goal is to develop a methodological approach that would enable the …
smart city. The main goal is to develop a methodological approach that would enable the …
Spatial relationship of city branding strategy adoption in megacity regions: Patterns and influencing factors
With the rapid economic growth of regions, cities have adopted various city branding
strategies in competitive and occasionally cooperative relationships with other cities …
strategies in competitive and occasionally cooperative relationships with other cities …
[HTML][HTML] Short-term forecasts and long-term mitigation evaluations for the COVID-19 epidemic in Hubei Province, China
As an emerging infectious disease, the 2019 coronavirus disease (COVID-19) has
developed into a global pandemic. During the initial spreading of the virus in China, we …
developed into a global pandemic. During the initial spreading of the virus in China, we …
Urban co-opetition in megaregions: Measuring competition and cooperation within and beyond the Pearl River Delta
Megaregions are often argued to be characterised by complex dynamics of both competition
and cooperation. To better understand this 'co-opetition', this research draws on network …
and cooperation. To better understand this 'co-opetition', this research draws on network …
City branding as innovation for tourism development: systematic review of literature from 2011 to 2023
MK AlShaalan, CM Durugbo - Management Review Quarterly, 2024 - Springer
Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …
motivates management scholars to postulate and investigate evolving motives and …
[BOOK][B] Identity of cities and city of identities
A Cheshmehzangi - 2020 - Springer
Identity of Cities and City of Identities, we offer comprehensive knowledge on the topic of
urban identity through a range of examples of multiple spatial levels, dimensions, and …
urban identity through a range of examples of multiple spatial levels, dimensions, and …
Evolution in city branding practices in China's Pearl River Delta since the year 2000
Place branding is a growing academic field, and the number of studies about place branding
has proliferated in the literature in recent years. However, how the organizational …
has proliferated in the literature in recent years. However, how the organizational …
Exploring the impact of factors influencing case selection in the place branding literature from 2014 to 2018
Recently, place branding has received increasing attention from both academic and policy
circles. As place branding is an interdisciplinary field, scholars from different backgrounds …
circles. As place branding is an interdisciplinary field, scholars from different backgrounds …