In the current business and political climate, deliberations concerning international trading
agreements and their importance to B2B firms are increasing. Although the volume and …

Knowledge can influence the whole decision-making process of consumers. While green
product knowledge is often conceptualized as a direct antecedent of green purchase …

The paper explores the influence of greenwash on green trust and discusses the mediation
roles of green consumer confusion and green perceived risk. The research object of this …

This study predicts the impact of technological, organizational and environmental (TOE)
determinants on e-maintenance technology readiness in manufacturing firms. Survey …

Purpose–This study aims to combine the literature on green marketing and relationship
marketing into a new managerial framework of green trust. In addition, this study seeks to …

It is believed that environmental causes will grow in fervor with members of Gen Z. This
study explores the main factors of green marketing affecting young Portuguese green …

Purpose Despite the substantial research in the domain of electronic procurement adoption,
usage and performance (EP AUP), there is no structured review of these studies and most of …

This paper applies perceived risk theory to explore the relationships among green perceived
quality, green brand awareness, green perceived risk, and green brand equity. The research …

Food loss and waste have generated environmental and social impacts around the world.
One way to address this problem is to make the food supply chain more efficient through …

Purpose The purpose of this paper is to examine sharing economy online marketplaces with
the aim of understanding how trust perceptions form and get communicated through sharing …