The COVID‐19 pandemic has created unprecedented disruptions in consumers' daily lives.
Regulations imposing social distancing, quarantine and full‐scale lockdowns have …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …

The global political system is undergoing profound transformations. Political spending is
reaching unprecedented heights (particularly in the United States), and much of it is shifting …

There is a pressing need for evidence on effective COVID-19 pandemic mitigation efforts.
The impact of the pandemic has been far-reaching, making management of the outbreak a …

The global refugee crisis is a complex humanitarian problem. Service researchers can assist
in solving this crisis because refugees are immersed in complex human service systems …

Combating harmful misinformation about pharmaceuticals on social media is a growing
challenge. The complexity of health information, the role of expert intermediaries in …

Examining the effects of what consumers actually know (ie, objective knowledge) is an
important gap in front-of-pack (FOP) nutrition research. In experiments with over 2,000 …

Rituals, particularly religious rituals, may play a significant role in times of crises. Often,
these rituals undergo revision to adapt to the changing needs of the time. This article …

This study adopts a theory of reasoned action approach to understand consumers' mask
wearing when shop** in the context of the COVID-19 pandemic. We investigated mask …