Compensatory consumption has been an increasingly researched yet widely debated area
of consumer behaviour over the last 20 years. Extant research formulates the term as …

Online impulse buying behaviour is one of the most rapidly growing areas of research in
online consumer behaviour study. Since the last two decades, it has achieved significant …

Due to the rapid advancements in Web 2.0 and social media, a novel class of online social
business called Facebook commerce (f-commerce) has emerged. Even though there are …

For decades, impulse buying is considered to be one of the significant factors to increase
sales volume in the retail sector. Past studies have investigated the impulsive buying …

E-commerce is a result of the most recent technological advancements which has liberated
trade on a global scale and further facilitated the communication of information. The purpose …

Since the past two decades, Generation Y consumers have become global marketers'
interest due to their spending power and high likely to engage in impulse buying behaviour …

Background: Existing studies regarding e-health are mostly focused on information
technology design and implementation, system architecture and infrastructure, and its …

This study sheds light on customer loyalty based on three groups of factors (customer,
service provider, and environment). Noting the diversity of the effects of customer loyalty …

Purpose The paper explores how consumer behavior for purchasing impulse products
changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic …

Purpose This paper aims to investigate the impact of consumers' perception of usability of
product packaging on impulse buying in terms of its shape, color, material, label and size …