The esports market has been growing exponentially has been growing exponentially with
much interest from industry and academia. Perhaps because of this growth, there is a lack of …

Video game live streaming is a kind of real-time video social media that integrates traditional
broadcasting and online gaming. With the rapid popularity of video game live streaming in …

Contemporary digital technologies have facilitated practices related to games whereby
users often produce and consume content for free. To date, research into consumer …

Purpose Esports (electronic sports) are watched by hundreds of millions of people every
year and many esports have overtaken large traditional sports in spectator numbers. The …

Although there have been significant strides in terms of understanding motivations for
esports participation and consumption, there has been limited research done with regard to …

Previous research on the effectiveness of event marketing was predominantly focused on
single events and individual participants. This paper aims to expand the scope of inquiry into …

140Events, occasions on which people gather for a particular purpose, represent a well-
established tourism-based distribution channel. Given recent technological advances, virtual …

Social media has driven a sea change in the way users view and participate in sporting
events through the media. In the digital medium, identifying the profiles with the greatest …

During recent years, while electronic sports (esports) has increasingly become a positive
mainstream cultural phenomenon, it also may have several socio-economic implications …

[ES] Las redes sociales han provocado un gran cambio en la manera en la que los eventos
deportivos son consumidos en la actualidad, ya que consiguen generar una conversación y …