Guided Search 6.0: An updated model of visual search

JM Wolfe - Psychonomic bulletin & review, 2021 - Springer
Abstract This paper describes Guided Search 6.0 (GS6), a revised model of visual search.
When we encounter a scene, we can see something everywhere. However, we cannot …

Review of eye tracking metrics involved in emotional and cognitive processes

V Skaramagkas, G Giannakakis… - IEEE Reviews in …, 2021 - ieeexplore.ieee.org
Eye behaviour provides valuable information revealing one's higher cognitive functions and
state of affect. Although eye tracking is gaining ground in the research community, it is not …

[HTML][HTML] Eye guidance in natural vision: Reinterpreting salience

BW Tatler, MM Hayhoe, MF Land… - Journal of vision, 2011 - tvst.arvojournals.org
Abstract Models of gaze allocation in complex scenes are derived mainly from studies of
static picture viewing. The dominant framework to emerge has been image salience, where …

[BOOK][B] Applied attention theory

CD Wickens, JS McCarley, RS Gutzwiller - 2022 - taylorfrancis.com
Applied Attention Theory, Second Edition provides details concerning the relevance of all
aspects of attention to the world beyond the laboratory. Topic application areas include the …

Information acquisition during online decision making: A model-based exploration using eye-tracking data

SW Shi, M Wedel, FGM Pieters - Management Science, 2013 - pubsonline.informs.org
We propose a model of eye-tracking data to understand information acquisition patterns on
attribute-by-product matrices, which are common in online choice environments such as …

A “wide” variety: Effects of horizontal versus vertical display on assortment processing, perceived variety, and choice

X Deng, BE Kahn, HR Unnava… - Journal of Marketing …, 2016 - journals.sagepub.com
The authors investigate how horizontal versus vertical displays of alternatives affect
assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) …

The saccade main sequence revised: A fast and repeatable tool for oculomotor analysis

A Gibaldi, SP Sabatini - Behavior Research Methods, 2021 - Springer
Saccades are rapid ballistic eye movements that humans make to direct the fovea to an
object of interest. Their kinematics is well defined, showing regular relationships between …

The prominence of behavioural biases in eye guidance

BW Tatler, BT Vincent - Visual Cognition, 2009 - Taylor & Francis
When attempting to understand where people look during scene perception, researchers
typically focus on the relative contributions of low-and high-level cues. Computational …

Research note—Competitive brand salience

R Van der Lans, R Pieters, M Wedel - Marketing Science, 2008 - pubsonline.informs.org
Brand salience—the extent to which a brand visually stands out from its competitors—is vital
in competing on the shelf, yet is not easy to achieve in practice. This study proposes a …

Eye guidance and visual search

JM Findlay, ID Gilchrist - Eye guidance in reading and scene perception, 1998 - Elsevier
Publisher Summary In naturally occurring search situations, eye movements form the most
effective way of sampling the visual field. This chapter analyzes the concept of “covert visual …