This conceptual article explores and articulates the theoretical bases of (corporate) brand
heritage design. It is conceptualised as the multifaceted actualisation of a (corporate) …

Purpose Numerous time-honored brand restaurants are gradually losing their authenticity in
the development process. Brand authenticity serves as a symbol of China's unique culinary …

In the context of brand resurrections, we do not know how past and present narrations
influence consumers' reactions towards resurrected brands. Based on the concepts of “there …

Purpose This paper aims to study the corporate heritage brand traits and corporate heritage
brand identity by concentrating on develo** key dimensions for the corporate heritage …

Purpose: This article investigates the definition and core concepts of Internet brand
innovation alongside their influence on performance. Design/methodology/approach: A …

This theoretical chapter links the field of corporate heritage branding scholarship with the
emerging co-creation perspective and approach to corporate branding. By adopting a co …

The correlation and perception of advertising on adolescents have been shown to be a key
factor in the survival of subjective emotional states. In this research, we map the affective …

Negli ultimi sessant'anni, l'heritage marketing ha acquisito sempre più rilevanza nella
gestione aziendale sia a livello teorico che pratico. In questo contesto, i musei d'impresa …

Abstract Department stores in the UK have faced challenging retail conditions, which were
affected by the everchanging external retail competition such as out-of-town and online …

In this study, it is aimed to contribute to the existing literature by conducting empirical
research on the partnerships established by Turkish individuals living in both Türkiye and …