Public relations academics and practitioners face a risk-fraught future shaped by complex
issues. A new paradigmatic and normative approach is needed to guide scholarly research …

This article explores how organizations understand and practice DEI (Diversity, Equity, and
Inclusion), specifically by examining the internal and external communication that supports …

Purpose This study examines the role of values, social causes, PR ethics and sustainability
in public relations (PR) curricula in a European country. PR students are asked about the …

This research explores how and by which mechanisms and processes a social movement
diffuses to other countries or regions and the role of communication management in this …

Abstract Following Howard Bowen's legacy for responsible business practices, together with
the actual growing pressure of societal problems, such as climate change, social inequality …

Over the past ten years, large-scale companies have endorsed a new kind of social and
environmental stand, by publicly speaking out about polarizing issues. Climate action …

Concern over corporate environmental violations is growing. Evidence suggests that
corporate misconduct, including violations of environmental regulations, is pervasive …

As organizações apresentam um considerável poder de influência na sociedade,
especialmente à medida que se posicionam face à adesão e à comunicação de causas …

Do produto para o consumidor. Do consumidor para o ser humano. Do ponto de vista do
marketing, a publicidade está hoje no seu momento mais humanizado. Ao mesmo tempo, a …

Companies are increasingly pressured to perform corporate activism (CA). Through CA,
companies use their power to drive institutional changes within society. Despite the sharp …