This paper delves into the intricate interplay among Customer Lifetime Value (CLV),
strategic marketing practices, and their impact on organizational financial performance …

Customer Lifetime Value (CLTV) prediction is a critical task in business applications, such as
customer relationship management (CRM), online marketing, etc. Accurately predicting …

Causal effect estimation aims to discover the impact of treatments on effects from
observational data. Existing approaches suffer from effectively overcoming confounding …

In real-world industrial scenarios, post-click conversion rate (CVR) prediction models are
trained offline based on click events and subsequently applied online to both clicked and …

In an era of digital evolution, banking sectors face the dual challenge of nurturing a digitally
savvy demographic and managing potential dormant account holders. This study delves …

Analyzing and estimating customer lifetime value (LTV) is crucial for enterprises. Utilizing a
game company's real needs and data as a case study, this paper proposes a two-stage …