[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

[HTML][HTML] Sha** a view on the influence of technologies on sustainable tourism

SMC Loureiro, J Nascimento - Sustainability, 2021 - mdpi.com
To date, tourism is the fastest growing industry globally, but one of the least developed in
terms of environmentally sustainable practices. However, only a small portion of documents …

The role of machine learning in digital marketing

MS Ullal, IT Hawaldar, R Soni, M Nadeem - Sage Open, 2021 - journals.sagepub.com
Artificial Intelligence has been under researched. Machines with deep learning abilities can
take digital marketing to new heights with their Artificial Intelligence making all the …

[PDF][PDF] The impact of online reviews on e-commerce sales in India: A case study

MS Ullal, C Spulbar, IT Hawaldar, V Popescu… - Economic Research …, 2021 - hrcak.srce.hr
Customers can choose to buy products online without certain sensory experiences, such as
touching, smelling or tasting. Consequently, product reviews are extremely important to …

[HTML][HTML] The study on digital marketing influences on sales for B2B start-ups in South Asia

IT Hawaldar, MS Ullal, A Sarea, RT Mathukutti… - Journal of Open …, 2022 - mdpi.com
South Asia has seen a digital revolution in recent years. The number of persons who use the
internet has risen drastically. They use it for shop**, social media and online sales …

The Background of artificial intelligence applied to marketing

A Rosário - Academy of strategic management journal, 2021 - search.proquest.com
The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Impulse buying behaviour at the retail checkout: An investigation of select antecedents

V Pallikkara, P Pinto, IT Hawaldar, S Pinto - Business: Theory and …, 2021 - ceeol.com
The remarkable growth of the Indian retail landscape over the last decade is reflected in the
proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving …

Investigating the nexus between Artificial Intelligence and machine learning technologies in the case of Indian services industry

MS Ullal, PM Nayak, RT Dais, C Spulbar… - Business: Theory and …, 2022 - ceeol.com
The future in the services industry belongs to Artificial Intelligence (AI) driven machines,
which is a major source of worry for the job market in India. Over 50% of India's GDP …

Antecedents of behavioral intention to use online food delivery services: An empirical investigation

P Pinto, IT Hawaldar, S Pinto - 2021 - papers.ssrn.com
The online food delivery market in India perseveres to grow at a sustained pace. The
business has unique dynamics and challenges with the spike in orders during weekends …

Role of artificial intelligence in gamification for the emerging markets

G Roy, V Jain - Management and information technology in the digital …, 2022 - emerald.com
The last few years have witnessed massive artificial intelligence (AI) and gaming adoption
that has navigated the emerging markets. Moreover, according to the WOG summit (world …