The New Marketing Realities and the Major Marketing Forces: Strategies and Initiatives

PC Mandal - Journal of Business Ecosystems (JBE), 2023 - igi-global.com
Companies and businesses operate in a competitive environment. Market forces are
sha** new marketing realities for companies. The objective of the study is to conduct an …

A Systematic Review of Augmented Reality Experiential Marketing: Conceptual Framework and Research Agenda

A Irgui, M Qmichchou, I El Haraoui - AI and Data Engineering …, 2024 - igi-global.com
This study outlines the current understanding of augmented reality experiential marketing
(AREM), providing a comprehensive overview of the field's state and identifying areas for …

Augmented reality in retail: an experimental case study

AFCL Santos - 2024 - comum.rcaap.pt
The presented research seeks to deepen the intersection between augmented reality (AR)
and consumer behaviour in a retail setting. In an attempt to better understand these …

Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

SM Pinheiro, IB Fernandes, LM Bacalhau… - … on Marketing and …, 2023 - Springer
Augmented reality (AR) has revolutionized how brands interact with consumers and shape
their perception of various brands. This systematic review delves into the effects of AR on …

Enhancing Apparel Size and Fit Prediction for E-Commerce: A Mixed Methods Approach with 3D Body Scanning

S Idrees - 2023 - search.proquest.com
The study aims to introduce web 3.0 technology features such as virtual fitting room tools in
Pakistani fashion e-commerce platforms to introduce virtual mass customisation business …

The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience

M Al Maassarani, R Ghandour… - British Academy of … - researchonline.ljmu.ac.uk
The study aims to examine and evaluate the haptic experience of augmented reality (AR)
and in-store shop** and its influence on purchase decisions. The objectives are divided …