A revolution in the science of emotion has emerged in recent decades, with the potential to
create a paradigm shift in decision theories. The research reveals that emotions constitute …

Fear causes fleeing and thereby saves lives: this exemplifies a popular and common sense
but increasingly untenable view that the direct causation of behavior is the primary function …

Virtually all current theories of choice under risk or uncertainty are cognitive and
consequentialist. They assume that people assess the desirability and likelihood of possible …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

This article examines how consumer decision making is influenced by automatically evoked
task-induced affect and by cognitions that are generated in a more controlled manner on …

Several independent lines of research bear on the question of why individuals avoid
decisions by postponing them, failing to act, or accepting the status quo. This review relates …

Our everyday experiences leave little doubt that our emotions can influence the decisions
we make, much as the outcome of our decisions can inuence the emotions we experience …

Herbert A. Simon [1957] introduced the concept of bounded rationality more than thirty years
ago. He proposed to replace the idea of utility maximization by a more realistic view of …

This article addresses how consumers resolve decisions involving conflict between
attributes linked to highly valued goals, such as an automobile purchase decision requiring …

▪ Abstract This review examines recent developments during the past 5 years in the field of
judgment and decision making, written in the form of a list of 16 research problems. Many of …